Event Discovery & Ticket Booking App Redesign
The existing experience made event discovery and evaluation less intuitive than expected.
Role
Product Designer
Industry
Mobile Application
Scope
UX Audit & UI Redesign
Timeline
2d
Issues Blocking Discovery & Booking
The existing experience made event discovery and evaluation less intuitive than expected.
Key challenges included:
Weak visual hierarchy on the discovery screen
Limited distinction between categories, featured events, and recently viewed items
Event detail screen lacking clear emphasis on price and primary action
Booking CTA not visually dominant enough to drive conversion
Information grouped without clear prioritization
For an event marketplace, users need to quickly browse, compare, and decide. The original structure slowed scanning and reduced booking momentum.
How I Approached the Redesign
The redesign began with a UX audit of the existing user journey, focusing on the transition from discovery to booking.
Key steps included:
Mapping the user flow from browsing to purchase
Identifying friction points in scanning and prioritization
Refining information architecture for clarity
Strengthening typographic hierarchy and spacing
Iterating on CTA placement and visual emphasis
Wireframes were validated before applying final UI styling to ensure structural improvements drove the design.
How I Solved the Redesign
The redesign focused on improving hierarchy, clarity, and conversion flow.
On the discovery screen:
Introduced structured category filters for easier segmentation
Improved card layout with clearer spacing and visual grouping
Strengthened imagery to enhance event appeal
Simplified navigation to reduce cognitive load
On the event detail screen:
Established event title and pricing as primary focal points
Structured date, time, and location into digestible sections
Enhanced ratings and reviews visibility to support trust
Made the “Buy Ticket” button visually dominant and action-driven
The updated design guides users naturally from browsing to confident ticket purchase.
What Changed (and Why It Matters)
The redesign improved discoverability and conversion by clarifying screen hierarchy, introducing structured filtering, and prioritizing primary actions.
The redesigned experience delivers:
Improved event discoverability through structured filtering
Clearer content hierarchy across both screens
Stronger booking intent through dominant CTA placement
Reduced friction between exploration and purchase